Dr. Marc Tyrrell

Social & Cultural Anthropologist

Marc is a Social (Symbolic) Anthropologist who teaches in the Institute of Interdisciplinary Studies at Carleton University and a lead analyst on our team. He takes fundamental consumer behavior and needs to a much higher level of interpretation and meaning. This big picture perspective, in turn, opens the door to a more powerful interpretation of what is driving consumer behavioral patterns. In addition to his academic research, his clients have included the Canadian Tourism Commission, Citizenship and Immigration Canada and Microsoft.