E-COMMERCE / RETAIL CASE STUDIES
GIANT TIGER E-COMMERCE RESEARCH
THE OPPORTUNITY
Giant Tiger required a deep understanding of their customer journey to develop a stronger and more cohesive omni channel approach.
THE METHOD
Deep dive through in-person sessions and online bulletin boards and posts with various targeted Giant Tiger customer segments.
WHAT MAKES IT WORK
Insignia identified core target customers that Giant Tiger can cater to, both digitally and bricks and mortar, strengthening their omni channel. Furthermore, an analysis of click-through taxonomy and merchandizing was uncovered to create a quality one-stop shopping experience.
AMAZON/HERSHEY'S TAXONOMY AND HERO IMAGE DEVELOPMENT & ANALYSIS
THE OPPORTUNITY
Consumers often overlooked and passed by Hershey’s products due to poor online category taxonomy and Hero images.
THE METHOD
In-depth one-on-one interviews assessed navigation and click-through to elevate presence and incent purchase of Hershey’s products online.
WHAT MAKES IT WORK
Insignia identified meaningful category taxonomy that reduces search time and Hero shots that drives click throughs and purchases.
