Insignia is a trusted insights partner to Campbell Company of Canada on a number of its businesses including the Red and White Masterbrand, Goldfish, and Pepperidge Farms. We have undertaken a number of brand positioning projects. Recently, in 2020 Insignia developed a new Campbell’s Masterbrand positioning, from concept development, refined the creative communications approach down to the executions.

Insignia worked with Destination British Columbia to add more personality to its positioning and emerge with a new and refreshed creative approach. A revised “Supernatural BC” emerged.

Insignia hired by Hershey to develop a unique positioning and creative approach to support a big idea brand positioning – “Mildly Twisted.”  The research fine tuned the positioning, identified the strongest communications and “the key elements” to ensure campaign success across all channels.

Insignia is partnered with the Royal Ontario Museum, providing strategic direction on marketing and communications for its upcoming Exhibitions. Blue Whale emerged as one of the most successful recent exhibitions that surpassed attendance projections. Additional recent work includes: Vikings, and Iris van Herpen’s Transforming Fashion.

Insignia is a trusted insights partner to PepsiCo Canada, having worked on over 100 branding and creative testing projects. Insignia provided strategic direction on creative communications for flagship brands including Diet Pepsi, Mountain Dew, 7-Up, Gatorade, and Sobe.