Our fundamental start point is best practice consumer research, both quantitative and qualitative—designed to address the core objectives of our clients. Our speciality practices are retail, tourism and brand strategy for packaged goods. We specialize in designing and conducting primary research in Canada and G20 markets.

While research is the start point, Insignia’s years of experience layer on insightful knowledge to our client’s unique issues. Whether in retail, tourism or packaged goods, we have been exposed to and evaluated the market dynamics and issues. Our experience adds invaluable perspective.

We thrive on creating strategic solutions. Whether developing a breakthrough brand strategy, determining how to market destinations to an emerging travel market or advising major retailers on how to strategically address encroaching big box stores, Insignia seeks ultimate solutions to strategic issues.

360° research and consulting to build DMO travel brands and increase visitation.

High level strategic and tactical research to optimize marketing spend.

Research aimed at improving brand positioning in order to better engage consumers.