“Insignia has worked with our company and our brands on a number of fronts — positioning, communication strategy and execution, and innovation. I’ve had the pleasure of working with them from strategy all the way through tactical communication development, and the work that we did has been successful in market. Lydia has a fantastic strategic sensibility/instinct to know right away what will and won’t work before she even starts talking to consumers, and her ability to get value, depth and true insight out of consumers is unparalleled in my experience. Simply put, she gets more out of consumers than anyone I have worked with. She is the first call I make, and I save all my toughest projects for Insignia, including our flagship brands that matter the most. Lydia is easy to work with, is unflappable, and is a true partner that always goes above and beyond. I highly recommend Insignia and look forward to working with them in the future.”