”Insignia’s analysis and recommendations have directly led to the development and launch of our new and enhanced global brand strategy.”

”We were very impressed by the work conducted by Insignia. Their analysis and recommendations were greatly appreciated and will go a long way to launching our new programme.”

“The global brand positioning assessment Insignia led is grounded in the most thoughtful and insightful research I have ever come across in my two decades working in tourism planning roles.”

“Lydia is an exceptional qualitative researcher and strategist. She has a deep respect for the value of qualitative research, which comes across in her work. My experience attending an ethnographic…

“Insignia has worked with our company and our brands on a number of fronts — positioning, communication strategy and execution, and innovation. I’ve had the pleasure of working with them…

“Harlequin has worked with Insignia extensively for over 19 years! Lydia’s strategic mindset and ability to uncover incredibly deep insights that can drive business change is unmatched. She’s the person…

“Insignia provides a level of insight into research and strategy that is difficult to match. Working with her validates why I go to her for her specialization in qualitative research…

“Insignia has been an invaluable partner for strategic brand and communications positioning insights and consulting. Not only have they helped prioritize and optimize positioning options, but by digging deeper with…