Lydia Zorn

Executive Vice President

A strategic planner and qualitative research expert with over 20 years’ experience in tourism and retail research, Lydia co-founded Insignia in 1990. Lydia’s work focuses on identifying strategic brand solutions for her clients, leveraging her qualitative and strategic planning skills with the disciplines of social anthropology and behavior therapy. As a focus group moderator, she has undertaken projects in Canada, the U.S., Mexico, Japan, South Korea, Australia, India and the U.K. and has pioneered revolutionary techniques designed to explore the sub-conscious, uncovering deeply rooted emotional triggers. Lydia has worked on major campaign design and evaluation projects for Destination British Columbia, Hershey and Johnson and Johnson.

We have been helping our clients interpret and leverage the insights garnered from best-practice research to develop better market strategies, increase market share and grow revenue.

Our Services
Contact

Insignia Research © 2020. All rights reserved.