Dr. Marc Tyrrell

Social & Cultural Anthropologist

Marc is a Social (Symbolic) Anthropologist who teaches in the Institute of Interdisciplinary Studies at Carleton University and a lead analyst on our team. He takes fundamental consumer behavior and needs to a much higher level of interpretation and meaning. This big picture perspective, in turn, opens the door to a more powerful interpretation of what is driving consumer behavioral patterns. In addition to his academic research, his clients have included the Canadian Tourism Commission, Citizenship and Immigration Canada and Microsoft.

We have been helping our clients interpret and leverage the insights garnered from best-practice research to develop better market strategies, increase market share and grow revenue.

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