David Thexton

President

A quantitative marketing research specialist with over 30 years’ experience, David co-founded Insignia in 1990. He is a recognized leader in international tourism research and marketing strategy, having conducted extensive research worldwide for destinations, airlines, hotels, transportation companies and tourism marketing boards. David developed Insignia’s travel consumer Path to Purchase model and destination Return on Investment assessment framework. He has been instrumental in helping the Canadian Tourism Commission shape their overseas marketing strategies to draw tourists to Canada and advising Canadian Tire around their targeted marketing strategy.

We have been helping our clients interpret and leverage the insights garnered from best-practice research to develop better market strategies, increase market share and grow revenue.

Our Services
Contact

Insignia Research © 2020. All rights reserved.