Retail is one of the fastest evolving markets and staying on top of trends is essential for survival.

Understanding those trends goes far beyond simply talking with consumers and getting inside their heads and lives. At Insignia, we constantly monitor the media, observe popular culture, attend and participate in the world’s leading retail forums, look for patterns, make connections and provide forward looking, far reaching recommendations to our clients.

Insignia’s specialty in retail has led to an invaluable depth of understanding of:

• Shopping behavioral trends
• Retail motivators
• Attitudinal trends
• Store design
• Merchandising
• Evolving changes in the retail environment

Types of Studies

Insignia specializes in:

• Consumer shop-arounds
• In-store observational studies
• Shelf layout
• Exit surveys
• Brand image tracking
• Customer profiling
• Flyer design
• Catalogue design
• Advertising design
• Advertising tracking

Our Clients

 Insignia’s clients include:

• Canadian Tire
• Levi Strauss
• Little Caesar’s
• The Bay
• Showcase
• Hyundai
• Harlequin
• Cadbury Adams
• Pepsi QTG
• Blockbusters

Contact

For more information, please contact:

Lydia A. Zorn
Partner
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