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Insignia’s knowledge of the strategic planning process and its team members’ keen desire to “solve the problem” result in significant value added to the research process. Clients are provided clear, focused and actionable answers to the issues at hand. Research always leads to knowledge that can be used to chart a business strategy.
The Typical Approach:Typically, market research companies use a very simple model for research: - Define research objectives
- Design study
- Implement study
- Basic research analysis
The problem with this is that clients are often left with a piece of research that really tells them nothing. This is because there is no business context to the research. At Insignia, we use a different model.
Phase I
Review of business issues Review of management objectives Idea generation/concept development
| Phase II
Define research objectives Design study Implement study Basic research analysis
| Phase III
Integrate business issues Tie in social and cultural trends Business solutions
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In order to conduct research that can produce actionable knowledge, the first thing that must be done is to secure a solid understanding of the particular clients business objectives and place those into the global industrial context. This is the goal of Phase I and it sets up the entire research agenda which takes place in Phase II. In Phase III, we take the specific knowledge gained during the research process and integrate it back into its global business, social and cultural context to provide your business the right solution. |
