A serious problem in the travel industry today is the lack of experience that most marketing research suppliers, consultants and advertising agencies have in the tourism field.  Conclusions are reached, recommendations made, strategic plans prepared and advertising created by individuals with limited knowledge in a very specialized field – often based on a cookie cutter approach to research design.

Most travel industry executives will understand exactly what we are referring to. There is a significant learning curve in this industry and, without tenure, inexperienced advisors are constantly re-inventing the wheel.  Working with Insignia avoids that pitfall. We have specialized in tourism research for over 25 years and have conducted studies for virtually every sector of the industry.