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We believe the entire purpose of research is to produce actionable knowledge - information that our clients can use to improve their products, brand image and market position: Research produces Knowledge which leads to selecting an appropriate Strategy. |
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Insignia conducts quantitative surveys by telephone, door to door, in central location facilities and in store. However, in recent years, the majority of our quantitative work has moved online--either via internet panels or using our own or client databases. Our training in traditional sampling methodology and our knowledge of the steps that must be taken to ensure a representative sample that come from decades of conducting complex door to door, telephone and exit surveys have put us in an excellent position to understand and manage the risks that can occur with online panels. |
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Qualitative research is an important part of Insignia's business--representing just under half of its overall research activity. Our highly trained moderators are constantly on the lookout for new techniques--reviewing literature and attending professional workshops and conferences on a regular basis. Global strategy consultants like Flamingo International (London, England) and Forbes Consulting (Boston, Mass) choose Insignia moderators as part of their international team because of our proven excellence in both moderating and analysis. |
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The term "Ethnography" comes from two Greek words - "ethnos" (people) and "graphos" (writing). "Ethnography" is, literally, "writing about a People". As a research methodology, Ethnography goes back to the 6th century bce in the West and the 8th century bce in China. Ethnography, in the form of participant observation research, has been the main form of research product in Anthropology for over 100 years, and has been used in business research since the 1930's. |
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The use of video to enhance ethnographic work has a long tradition in Anthropology going back to the Torese Straits expedition in 1898. Over the past century, the exact methodologies of how to integrate video components into ethnographies has been refined extensively. Today, at Insignia, we draw on this century of methodological refinement to bring our clients the best in video ethnographic techniques. |
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At Insignia, we know that the world changes constantly. In the past 20 years, one of the largest changes has been the rapid growth and spread of the Internet. This rapid shift has also meant huge changes in the way our societies communicate and in how we conduct all business including market research. |
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