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Michael Kitchen |
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 Managing Partner.
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Mike was most recently the President and CEO of a Fortune 1000 company. He also served on a number of Boards of Directors, including the U.S. Chamber of Commerce. A keen listener, straight talker, and exceptional problem solver, Mike brings both executive-level perspectives to our projects and, at the same time, over 30 years of outstanding business insight. Mike approaches projects the same way he ran companies – experience, insight, and hands-on detail work. He was the 2003 recipient of America’s prestigious Ellis Island Medal of Honor. |
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David Thexton |
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 Partner.
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David Thexton is one of the leading authorities on travel and recreation research in North America. From his roots as Research Manager at Canadian Airlines, David founded Traveldata International in the 1970’s and then, in 1990, continued to specialize in tourism research at Insignia. In addition to his work in tourism, David has also been active in both retail and packaged goods research. |
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Lydia Zorn |
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 Partner.
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Lydia is one of the most respected professional research consultants in Canada, particularly well known for her strategic thinking and problem solving.
Lydia has over 22 years experience as a business strategist and researcher. She began her career in marketing research at both The Creative Research Group and Thompson-Lightstone. Later, she became National Research Manager and Strategic Planner at both J. Walter Thompson and Chiat Day advertising agencies. In 1990, Lydia formed Insignia Marketing Research Inc. |
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Marc Tyrrell |
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 Anthropologist
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Marcs' research focus is on the practical and philosophical grounds of how sensemaking is possible. He is a specialist in the social effects of technology and technology change having consulted in various strategic social, organizational and symbolic issues for over ten years. Marc’s particular skills lie in qualitative research, teaching, group facilitation, web-based community development and cross-cultural communication. He has written and presented internationally in the fields of Organizational Management, Organizational Culture, Job Search and Recruiting Technology and New Religious Movements. He holds a BA in Religion and Sociology, an MA in Canadian Studies and a Ph.D. in Sociology (Social Anthropology). |
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Paul Griesbach |
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 Paul Griesbach graduated from Temple University with an MA in Clinal Psychology in 1976. Paul is a practicing behavioral therapist since then with a razor sharp ability to cut through consumer rhetoric and confusion and get to the raw drivers that are causing behavior. Paul has worked with Air Canada, Canadian Airlines and Wardair (1978-1992) in the treatment of Fearful Flyers, including working on the development of a program to treat Fearful Flyers. Paul has also been working with the Behaviour Therapy Institute for over 30 years specializing in the treatment of Anxiety Disorders, Phobias and Obsessive Compulsive Disorders. |
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Luna Yee |
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 Senior Research Associate.
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Luna graduated from York University with a Bachelor of Arts degree majoring in Communication Studies. She began her career in marketing research in 1991 at Creative Research International, joining the Insignia team in 2001. Luna specializes in quantitative surveys and management of qualitative studies. Her attention to detail and strong project management skills have earned her high praise from clients who work with her. |
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Rami Tabbah |
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 Senior User Experience Specialist
Rami is a senior usability specialist with product design and product management experience. His career as a usability specialist spans over 15 years. |
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Tim Groth |
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 Research Associate.
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Tim received an MA in Cognitive Psychology from the University of Colorado at Boulder in 2003. His areas of focus were psycholinguistics and statistics. After teaching English in Japan he immigrated to Canada and joined the Insignia team in 2006. |
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Susan Ross |
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 Desktop Publisher
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Susan Ross joined the Insignia Team in 2001. She brings to the table many years of experience in designing and producing presentations for a number of corporations. Susan’s art background and creative ability compliment the documents being produced by the Insignia team. |
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