Partner.

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David Thexton is one of the leading authorities on travel and recreation research in North America. From his roots as Research Manager at Canadian Airlines, David founded Traveldata International in the 1970’s and then, in 1990, continued to specialize in tourism research at Insignia.  In addition to his work in tourism, David has also been active in both retail and packaged goods research.

Partner.

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Lydia is one of the most respected professional research consultants in Canada, particularly well known for her strategic thinking and problem solving.

Lydia has over 22 years experience as a business strategist and researcher. She began her career in marketing research at both The Creative Research Group and Thompson-Lightstone. Later, she became National Research Manager and Strategic Planner at both J. Walter Thompson and Chiat Day advertising agencies. In 1990, Lydia formed Insignia Marketing Research Inc.

Anthropologist

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Marcs' research focus is on the practical and philosophical grounds of how sensemaking is possible. He is a specialist in the social effects of technology and technology change having consulted in various strategic social, organizational and symbolic issues for over ten years. Marc’s particular skills lie in qualitative research, teaching, group facilitation, web-based community development and cross-cultural communication. He has written and presented internationally in the fields of Organizational Management, Organizational Culture, Job Search and Recruiting Technology and New Religious Movements. He holds a BA in Religion and Sociology, an MA in Canadian Studies and a Ph.D. in Sociology (Social Anthropology).