A full service market research company based in Toronto, Canada that provides qualitative and quantitative research throughout North America and overseas.

Our clients have won international awards, launched #1 selling products, and substantially increased product sales as a direct result of Insignia’s involvement.

What differentiates Insignia is that each project is approached from a business perspective, not simply from a research perspective. That means:

• first understanding the industry and the key players
• then fitting the research into a bigger context
• not relying on “canned” methodologies, but customizing each project to fit its unique needs

Insignia researchers are highly trained, highly talented professionals with years of experience. Each research executive brings a vast skill set, including strategic planning, research intelligence and consumer insights.

That is why Insignia Marketing Research consistently produces actionable business results.

The Importance of Creativity

In today’s business environment creativity is the key to solving problems, developing strategies, resolving conflicts, simplifying procedures, cutting costs and improving motivation, not just in developing new products and services. Most other traditional tools are now commodities.

“Competence is a commodity. Information and technology have become commodities. The best information is available to any company willing to pay for it. There is roughly equal access to information technology in any industry except, perhaps, the pharmaceutical industry.

Only creativity adds value.”                                               Edward De Bono

That is why Insignia places such importance on creativity in its research design and process—using ethnographies, revolutionary projective techniques, motivational laddering, online forums and other non-traditional approaches to truly understanding consumer thinking and behaviour.